If you sell ebooks, audios, DVDs, or other Information products, read this -


"How I Stumbled Onto 
Easy-To-Use Shortcuts to 
Writing Sales Letters – And How You Can Start Using Them 
Today To Crank Out 
Profitable Sales Letters Fast!"

From the Desk of Dr. Jeanette Cates
Dear Fellow Online Marketer:
If you're like me, your task list looks something like this:

Now I don't know about you, but I find "write the sales letter" is the task that is consistently left till the last minute. Until I have to do it. Why? Because...

It's Hard To Write A Sales Letter!

If it were easy there would be no need for the hundreds of ebooks and home study courses that are available. We wouldn't need to learn about hypnotic phrases, principles of influence, magnetic marketing tips or words that sell. There wouldn't be 100 years of research and writing about how to write a great sales letter.
But the truth is...

The Success Of Your Sales Letter Determines The Level Of Your Income

We've seen this demonstrated time and again. Two products come onto the market, same topic, very similar in appearance and function. But one has a $100,000 day - and the other trickles along at $100 per month!
What's the difference?
The Marketing behind the product! And one of the key pieces of that marketing is the sales letter. Sure, they've tested and tracked and tweaked that sales letter to be sure it converts at an above-average percentage. And yes, they have great JV partners sending tons of traffic to their site. But keep in mind...

Before you can get traffic...
Before you can "test" and improve conversion rates...

You Need To Write The Sales Letter!

So how can you write the sales letter so it's more effective - and gets written faster? I just showed you how! Yes, go back and re-read that first sentence of this paragraph. What do you notice? (There! I just did it again!)
The secret is Questions!
You see, a good sales letter is a conversation between you, the writer and your site visitor, the reader. And in any typical conversation there are questions - and answers.
Now if you're talking with someone face-to-face and you provide the information they need - if you anticipate their questions and answer them before they ask them - then there are very few questions. 
And that's exactly what you want in the mind of your sales letter reader - no questions left unanswered. Sure, they'll be thinking of questions as they read through the sales letter. But you've already anticipated the questions - and given the answer right before they have to ask.
For example, about now you're ready to ask...

Who is Jeanette Cates And Why Should I Listen To Her Advice On Writing Sales Letters?

Hi, my name is Jeanette Cates. I've been marketing online for 10 years and am best known as The Technology Tamer™. I'm not a professional copywriter nor am I known for my copywriting skills. What I am is a product creation junkie.
I love to create products. My entire professional life has been about creating products. As a curriculum writer, I wrote hundreds of self-paced, stand-alone learning modules used by our military in remote locations.
I spent 20 years as a technology trainer for K-12 schools, creating courses on over 200 software packages.
I even got a PhD in Instructional Design - because it let me create products in conjunction with experts in such diverse fields as math, office skills, print shop trades, human resources, and home remodeling.
But nowhere in my professional experience and education did they teach me to sell my products! That's why the "write the sales letter" step has been the toughest for me to get done. So tough that I had 20+ products I had created - but never sold - because I lacked the sales letters!
Then about six months ago something clicked - and that's what I am going to share with you today.

3 Important Lessons On 
Writing Sales Letters

It is often said that "out of pain comes gain." And if I've gained anything from the repeatedly painful experience of writing sales letters it's these three lessons:

  1. Write your sales letter first. Yes, as much as I love the product development process, I force myself not to start creating until I've sold the product to myself. And I do that in the sales letter.
    You see, when you write the sales letter first, you describe the product you want to buy. You never think "oh, that would be nice, but it's not in the product I've already created." You don't restrict yourself to what is. Instead, you let your mind visualize what could be.

  2. The second lesson I learned about writing sales letters is that once I understood the anatomy of a sales letter - how all the pieces had a place and how they fit together - the pattern was easy to follow.

  3. The third lesson was to ask good questions. After all, my sales letter readers were asking questions - I just wasn't hearing them. But when I started to listen, those questions - and their answers - made the whole process of writing a good sales letter easier - and faster!

Announcing ...

"Sales Letter Shortcuts"

In this breakthrough product you'll find the pieces you have been missing in your sales letter writing. Sales Letter Shortcuts includes two special reports:

Anatomy of a Sales Letter - I've dissected a successful (that means selling!) sales letter into 17 different parts. Each illustration describes the piece of the puzzle - and gives tips on how to maximize that piece. Here's just one of the illustrations:


21 Things Your Customer Needs To Know To Click The Buy Button - These are the questions going through the mind of your reader as they consume your sales letter. Miss any one of these questions - and you may lose the sale!

Each question recommends the section of the sales letter in which it is typically answered, gives tips for answering it and provides examples of the answer in context, when useful.

But we didn't stop there!

Because I want you to use the information, I created two additional tools:

Parts and Questions Reference Map - This combines the parts of the sales letter from the Anatomy and the questions typically answered in each part. This is a great reference tool as you're writing your sales letter.

The Questions in an editable format - Get into the habit of answering each of the questions as you start writing your sales letter. It's an easy way to start the writing process. And when you copy and paste these answers directly into your sales letter, you'll find you're pretty close to finished! It's painless.

So let's recap. In this exciting new approach to writing your sales letter you'll receive:

Anatomy of a Sales Letter (PDF)

21 Things Your Customer Needs To Know To Click The Buy Button (PDF)

Parts and Questions Reference Map (PDF)

Questions in editable format (Word)

It's a concise action pack, ready to make your sales letter writing faster and easier than ever before. And it can be yours immediately after ordering. It's all digital and ready for immediate download.

How Much Does All This Cost?

Now I could charge you an arm and a leg for these tools. After all, my clients pay me hundreds of dollars for this same information. And I know you'll be making money faster with these tools!
But I really want to get this into as many hands as possible - so you can enjoy this fast and easy method - and the results you'll get from better sales letters getting to market sooner! Just imagine getting your ebooks, your audios, your teleseminars on the market and selling - finally!
That's why I've set the low introductory price at only $17! 

But remember, this is a special introductory price. I'm not sure how long I'll leave it at this price. So take advantage of it now.

Is There A Guarantee? Of Course!

We pride ourselves at TechTamers for our 100% Satisfaction Guarantee - and this is no exception!

So let me make this simple. I can't imagine why anyone would not find value in this package. But if for some strange reason you don't feel like the product lives up to the value you expect - then please return it for a full refund.

Jeanette S Cates, PhD
Founder & CEO, TechTamers



Now let me review...are there any of your questions I've left unanswered? I don't think so - but if you do have a question, please let me know at our support site at the bottom of the page.
Now let me ask you a question:


Are You Ready To Make Your Sales Letter Writing Faster & Easier Than Ever Before?


Get Your Copy Now For Only $17

Grab this incredible offer right now!

Buy Now

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Great! I look forward to hearing your sales letter success stories!
Here's to Your Online Success –

Jeanette S Cates, PhD
Online Success Expert
P.S. Remember this is an introductory offer. When you purchase today you automatically receive all of the upgrades to the product. Many of my customers have doubled and tripled the value of their product investments by buying at the early bird price. Get lifetime free upgrades.
P.P.S. You won't find the Anatomy of a Sales Letter or the 21 Questions available anywhere else. Combined with the Reference Map and the ready-to-answer Questions, this is a great way to start writing sales letters faster and easier than ever before. Get Started Today!



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